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Micro-moments are short, intent-driven moments that consumers experience throughout their day when they turn to their mobile devices to learn, discover, or do something. Understanding and leveraging these micro-moments can help businesses reach consumers at the right place and right time, with the right message.

According to a study by Google, 90% of consumers move between devices to accomplish a single task, and nearly two-thirds of consumers switch devices because what they need or want to do next is not possible on the device they're using. This highlights the importance of businesses being present and accessible across all devices in order to capture consumers' attention in these micro-moments.

In addition, a study by Think with Google found that mobile-moment users are 2x more likely to make a purchase compared to users who don't use mobile moments. This is a significant opportunity for businesses to drive conversions and increase sales by being present and accessible in these micro-moments.

To make micro-moments work for you, it's important to understand your target audience's needs and intentions in these moments. This can be done through customer research and analysis of data and trends in your industry. Once you have a deep understanding of your target audience, you can tailor your messaging and strategy to meet their needs and expectations in these micro-moments.

Another important factor is to have a strong and consistent mobile presence. This means having a mobile-friendly website, accessible and informative mobile app, and engaging mobile content. By being present and accessible across all devices, you can capture the attention of consumers in these micro-moments and provide them with the information they need, when they need it.

To sum it all up, micro-moments are a significant opportunity for businesses to reach consumers in the right place and at the right time. By understanding your target audience's needs and intentions, and having a strong and consistent mobile presence, you can make micro-moments work for you and drive conversions, increase sales, and build brand awareness.

Mukai is a former NCAA track & field athlete, Professional Muay Thai fighter, Professional MMA fighter, Muay Thai & Kickboxing instructor, Health & Fitness Coach, Sales, Branding & Marking specialist, and serial entrepreneur! He has worked with over a myriad of clients as a Marketing Consultant including Volvo Edmonton, Henry Singer Fashion Group, Lizotte Real Estate, Crystal Glass, and EPCOR to name a few…

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