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Video marketing is one of the most powerful and effective marketing tools of today. As the world becomes increasingly visual, businesses are turning to video to tell their story and engage their audience. The statistics speak for themselves: video marketing drives engagement, sales, and customer loyalty.

According to Hubspot, video is the most preferred form of content, with 54% of consumers wanting to see more video content from brands they support. Furthermore, 82% of consumers have reported that they have watched an explainer video to learn more about a product or service, and 85% of businesses say that video has helped increase the number of visitors to their website.

Video is not only an effective way to reach and engage customers, but it also has a lasting impact. According to Wyzowl, 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. This is because video has the ability to create an emotional connection with viewers that text simply cannot match.

Additionally, video content has a much higher chance of being shared on social media than any other form of content. According to Hubspot, videos are shared 1200% more times than links and text combined. This is a huge opportunity for businesses to reach new audiences and increase their brand awareness.

There are many different types of video content that businesses can create, including explainer videos, product demonstrations, customer testimonials, and brand films. It’s important to choose the type of video content that best suits your brand and goals.

All in all, video marketing is a powerful tool for businesses to reach and engage customers. It allows companies to create an emotional connection with their audience, drive sales, and increase brand awareness. By creating engaging and shareable video content, businesses can tap into the full potential of video marketing.

Mukai is a former NCAA track & field athlete, Professional Muay Thai fighter, Professional MMA fighter, Muay Thai & Kickboxing instructor, Health & Fitness Coach, Sales, Branding & Marking specialist, and serial entrepreneur! He has worked with over a myriad of clients as a Marketing Consultant including Volvo Edmonton, Henry Singer Fashion Group, Lizotte Real Estate, Crystal Glass, and EPCOR to name a few…

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