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THE POWER OF INTERACTIVE CONTENT: Engage Your Audience With A New Level of Interactivity

Updated: Oct 10, 2023

Interactive content is a powerful tool for businesses looking to engage and retain their audience. With the rise of digital media, interactive content has become an increasingly important tool for businesses to build brand awareness, increase engagement, and drive conversions.

According to a study by SnapApp, interactive content generates 2x more conversions than passive content. This is because interactive content provides a level of engagement that passive content simply cannot match.

By allowing users to interact with the content, businesses can create a more meaningful and memorable experience for their audience.

Interactive content also provides businesses with a way to increase the amount of time that users spend on their website. A study by Adweek found that users spend an average of 2-3 minutes interacting with interactive content, compared to 15 seconds with passive content. This provides businesses with a valuable opportunity to build a relationship with their audience and increase brand awareness.

In addition to driving engagement and conversions, interactive content is also more likely to be shared on social media. A study by Playbuzz found that interactive content is shared 3x more than passive content. This is a huge opportunity for businesses to reach new audiences and expand their reach.There are many different types of interactive content, including quizzes, surveys, games, and interactive infographics. It’s important to choose the type of interactive content that best suits your brand and goals.

It should be painfully obvious by now, interactive content is a powerful tool for businesses looking to engage and retain their audience. With the ability to drive engagement, conversions, and social media shares, interactive content should be a key component of any marketing strategy.


Mukai is a former NCAA track & field athlete, Professional Muay Thai fighter, Professional MMA fighter, Muay Thai & Kickboxing instructor, Health & Fitness Coach, Sales, Branding & Marking specialist, and serial entrepreneur! He has worked with over a myriad of clients as a Marketing Consultant including Volvo Edmonton, Henry Singer Fashion Group, Lizotte Real Estate, Crystal Glass, and EPCOR to name a few…


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